Privacy Policy

Privacy Policy take your privacy very seriously and treat all your personal information as confidential. Please see below for more information.

Cookie Consent
A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. These "cookies" can be divided into 4 types each of which is outlined below.

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable the site to provide services you have asked for such as remembering your shopping bag items.

Category 2: Performance Cookies

This type collect anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example we utilise Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns.

The data stored by these cookies never shows personal details from which your individual identity can be established.

Category 3: Functionality Cookies

These remember choices you make such as language, search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. The information is also merged with other users on an anonymous basis to enable us to improve how the site operates. For example our Saved Items feature utilises a cookie to remember the products which you have expressed a wish to save whilst browsing our website.

Category 4: Targeting Cookies or Advertising Cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use 3rd party companies such as Criteo to provide you with more personalised adverts when visiting other websites.

You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser "help" section will normally provide details on how to manage the cookie settings.

Information About Us
For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is Legend Attire (we, our, us). We are registered in England and Wales as a Sole Trade. Our registered office is at 12, Birches Green Road, Erdington, Birmingham B24 9SR.

Your Information
We will only use information about you in accordance with this Privacy Policy. By using our site or blog, you consent to such processing.

Information Collected
When setting up an account, you will be asked to provide us with your name, billing address and delivery address details, your email address, telephone number and a password. We will also require your credit/debit card details, when you are placing an order.

When commenting on our blog or leaving product reviews, you will be asked to provide your name and email address. We may also collect any information (e.g. your age) that you publish on our blog.

We may also collect information about you such as your name, address and contact details where you enter a competition or prize-draw we are operating.

We may obtain information about your usage of our site to help us develop and improve it further.

What Do We Use Your Information For?
We use your information for the following purposes:

We might target Legend Attire banners and ads to you when you are on other websites. We do this by sharing your email address with a variety of carefully selected social media platforms and third party partners. We use advertising technologies including: beacons; pixels; ad tags; cookies; and unique identifiers to target banners and ads to you. These banners and ads may be based on the content you have read and the products you have viewed online, or messaging and ads that you may have previously clicked on.
To serve website content to you
To handle orders, deliver products, process payments and refunds and provide statements
To communicate with you about your orders
To provide your e-receipt to you
To update our records and generally maintain your account with us
If you contact us, we may keep a record of that correspondence and your contact details
For our statistical or survey purposes to improve our site and blog and our services to you.
To prevent or detect fraud or abuses of our site and enable third parties to carry out technical, logistical or other functions on our behalf
To contact you by email, post, or telephone, to ask you for feedback and comments on our services
If you consent, to notify you by email of Group products, promotions, competitions and special offers that may be of interest to you.
Provide our blog to you and other users and to allow you to use and comment on our blog.
For our statistical, survey and customer service purposes to improve our site and blog and our services to you and other customers.

Protecting Your Information
Our site uses up-to-date industry procedures to protect your personal information. We also protect the security of your data during transmission using Secure Sockets Layer (SSL) encryption software. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you via our site.

Access To Information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. You can exercise this right at any time by contacting us at

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. We use cookies to keep track of your current shopping session, to personalise your experience and to store items in your shopping bag.

Most browsers allow you to turn off cookies. If you want to know how to do this please look at the help menu on your browser. However, if you do not accept cookies your user experience on our site may be affected and you will be unable to purchase products from our site.

Third Party Services
We may from time to time make available through our site certain services provided by third parties. To gain access to these services, you must register with these third parties and deal with them direct. Please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes To Our Privacy Policy
To make changes easier to follow, we’ve summarised below the key points:

We want to make it easier to share new products, promotions and brand content. We might do this by targeting Legend Attire banners and ads to you when you are on other websites.
We want to understand you better, so that we can improve our services, products and marketing communications. From time to time we may provide your information to social media platforms, carefully selected third parties and customer service agencies for research and analysis purposes.
We want to delight our followers which means some offers, promotions and events may be exclusive to email subscribers.
Please read privacy policy for full details and examples.

If you have any questions, comments or requests regarding this Privacy Policy, we will be happy to answer them - contact us.